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Order Bump, Upsell and Downsell — The Ultimate Guide to Selling More with Every Purchase

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Order Bump, Upsell and Downsell — The Ultimate Guide to Selling More with Every Purchase

Three complementary sales strategies that appear during or right after the payment process. The goal is simple: **increase the value of each sale without needing to bring in a new customer**. Imagine you walk into a store to buy a cell phone. At checkout, the salesperson offers a case (order bump). You pay, and on the way out, they show you an incredible Bluetooth headset with an exclusive discount (upsell). You decline, and they offer a simpler headset for half the price (downsell).

MamãoFy 4 min read 397 views

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