J3 · Conversion — MamãoFy Journey
Online Teaching

J3 · Conversion — MamãoFy Journey

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MamãoFy
Created by MamãoFy
$20.25

What you will learn?

Write your page's core message (pain, promise, proof and ask) with ethical persuasion, starting from the Clarity Document
Tell a real story in five parts (scene, tension, turning point, after and bridge) for the page and for video
Test headlines with the 5-second test and write the CTA, form copy and privacy notice
Plan and build a single-action landing page in the MamãoFy builder, with Lead Capture, Section visual and a mobile review
Create the link-in-bio page as a landing page with the Links section and check SEO, language, pixels and cookie consent
Produce a useful lead magnet, deliver it through the Lead Welcome automation and create a quiz with profiles that become Sender lists
Decide on and set up the LA flow, script and record a 60-to-90-second VSL and publish it in the Video section
Track contacts in Leads and in the Pipeline, read conversion in Analytics without exaggerating small numbers and finish the Conversion Plan

About this course

J3 · Conversion is the third course of the MamãoFy Journey. With the pillars, the funnel and the Bio kit from J2 in hand, you learn to turn a visit into a contact: a page that explains, proves and asks for one thing only; a lead magnet or a quiz that people truly want; and an honest reading of the numbers. By the end, you have a published landing page with lead capture, the lead magnet delivered by email and/or a quiz, your link-in-bio page, a short VSL live, your first test lead recorded in Leads and in the Pipeline, and the Conversion Plan note in the Workspace.

In 15 hands-on lessons, you write the core message (pain, promise, proof and ask) and a real story, test headlines and CTAs, build the landing page section by section in the MamãoFy builder, review the design and the proof on mobile and build the link-in-bio page as a landing page with the Links section. Then you produce the lead magnet and deliver it with the Lead Welcome automation, create a quiz with profiles that become Sender lists, decide whether to turn on the LA flow (the lead becomes an account), script and record a 60-to-90-second VSL and organize your contacts in Leads and in the Pipeline, reading conversion in Analytics. The examples come from three real businesses running on the platform: Vida com Propósito, E-Nogueira and MamãoFy itself, always with the correct status of each thing (designed, ready to apply or live), with no invented results.

Every lesson ends with a real deliverable made in your account, and the course closes with your Conversion Plan posted in the Stage 3 · Conversion room of the community. No deceptive triggers: urgency only with a real date, only real testimonials, and a real number or no number at all.

Requirements

Having completed the J2 · Audience course (with the pillars, the content funnel and the Bio kit ready)
A MamãoFy account on any paid platform plan (it includes the Journey and the community)
A phone to record the VSL and a YouTube or Vimeo account to publish it
About 19 hours, between reading and practice

FAQ

Yes. J3 starts from the pillars, the content funnel and the Bio kit from J2 · Audience, as well as the Clarity Document and the ladder from J1. The link-in-bio page, for example, receives the Bio kit links you created in the previous stage.
No. The lead magnet needs to be hosted and have an https link, generated by the Assistant or hosted outside the platform. That link goes in the 1st email of the Lead Welcome automation, linked to your landing page, as lesson 3.1 shows step by step.
We recommend it: the VSL is you saying out loud what the page says in writing, and lesson 4.2 shows how to record with your phone, with sound, light and captions. Creative.AI comes in as support, never to stage a testimonial or replace your presence.
About 19 hours between reading and practice. When you pass the final exam, you receive the J3 · Conversion certificate.

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1.1 Copy that connects: persuasion with ethics
65 Min
1.2 Storytelling: a structure that holds attention
70 Min
1.3 Headline, CTA and microcopy
70 Min
Module 1 Quiz
4 Questions
2.1 Anatomy of a landing page that converts
60 Min
2.2 The MamãoFy builder, section by section
85 Min
2.3 Design, social proof and mobile
65 Min
2.4 Link-in-bio page, domain, SEO and pixels
85 Min
Module 2 Quiz
4 Questions
3.1 A lead magnet people actually use
85 Min
3.2 Interactive quiz with profiles that become lists
100 Min
3.3 LA flow: the lead becomes an account
60 Min
Module 3 Quiz
4 Questions
4.1 A 60-to-90-second VSL script
70 Min
4.2 Record, produce and publish the VSL
110 Min
Module 4 Quiz
4 Questions
5.1 Leads and pipeline: from contact to conversation
65 Min
5.2 Reading conversion in the funnel Analytics
60 Min
5.3 Your Conversion Plan
75 Min
Module 5 Quiz
4 Questions
Final exam — J3 · Conversion
10 Questions

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Official certificate

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