J2 · Audience — MamãoFy Journey
Online Teaching

J2 · Audience — MamãoFy Journey

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MamãoFy
Created by MamãoFy
$20.25

What you will learn?

Turn the Clarity Document into 3 to 5 content pillars, with a format and network defined for each one
Build a discovery, consideration and decision funnel tied to the steps of your value ladder
Plan a 30-day calendar and prepare the posts in the Social Planner based on your real capacity, with a cut order
Use Reels, carousels and trial Reels on Instagram according to each format's job
Write hooks and short-video scripts and plan a pillar video with title, thumbnail and clipped Shorts
Produce carousels, covers and videos in Creative.AI and review MamãoFy.AI texts so they don't sound robotic, with a clear AI usage rule
Choose real audience questions and write news articles with SEO and GEO to be found by search and cited by AIs
Track links with the Bio kit and UTMs in the Link Tracker and adjust your content with the 30-day cycle

About this course

J2 · Audience is the second course of the MamãoFy Journey. With the Clarity Document, the Brand Kit and the ladder from J1 in hand, you build a system to be found and remembered: content that fits your week, tied to your offer ladder and measured for real. By the end, you have the Audience Plan in the Workspace, 9 posts in the Social Planner (published or scheduled), 1 pillar video with Shorts, 3 news articles live and a kit of tracked links in your bios.

In 14 hands-on lessons, you define 3 to 5 pillars and the format for each one per network, build a 9-idea funnel tied to the ladder, connect your accounts, plan the 30-day calendar and prepare the posts in the Social Planner, write short-video scripts and a pillar video for YouTube, produce a carousel, cover and video in Creative.AI with a written AI usage rule, tune MamãoFy.AI so it doesn't sound robotic, publish news articles with SEO and GEO, create UTM links in the Link Tracker and close your first 30-day cycle by reading real numbers. The examples come from three real businesses running on the platform: Vida com Propósito, E-Nogueira and MamãoFy itself.

Every lesson ends with a real deliverable made in your account, and the course closes with your Audience Plan posted in the Stage 2 · Audience room of the community. No algorithm tricks and no promises of going viral: only real urgency, only real testimonials, and a real number or no number.

Requirements

Having completed the J1 · Clarity course (with the Clarity Document, the Brand Kit and the offer ladder ready)
A MamãoFy account on any paid platform plan (it includes the Journey and the community)
Accounts on the networks where you want to be; to publish through the Social Planner, Instagram must be a professional account (Business or Creator)
About 17 hours, spread over a 30-day cycle

FAQ

Yes. J2 starts from the Clarity Document, the Brand Kit (with the default link) and the offer ladder you built in J1 · Clarity. The pillars, the funnel and the audience questions come out of that material.
It's not mandatory. Lesson 2.1 shows four ways to be present on social networks (face and voice, voice without face, hands and process, text and design), and lesson 3.2 teaches how to use AI video and avatars with clear disclosure. We recommend showing your face where trust is decided: sales, proof and sensitive topics.
Not yet. Today the Social Planner publishes and schedules to Instagram, Facebook, YouTube, LinkedIn and Threads; TikTok integration is planned and coming soon. For now, TikTok is published in the app itself; on MamãoFy, you measure its clicks with the Link Tracker's tracked links.
About 17 hours of reading and practice, spread over a 30-day cycle. When you pass the final exam, you receive the J2 · Audience certificate.

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1.1 Pillars and formats: what you talk about and how
60 Min
1.2 Content funnel: discovery, consideration and decision
60 Min
1.3 A 30-day calendar in the Social Planner
70 Min
Module 1 Quiz
4 Questions
2.1 Instagram in 2026, on camera or not
60 Min
2.2 Short video: hook, retention and script
70 Min
2.3 YouTube: pillar video and Shorts
85 Min
Module 2 Quiz
4 Questions
3.1 Creative.AI: image, carousel and cover
65 Min
3.2 Video with AI and avatars, without losing the truth
70 Min
3.3 Scripts with MamãoFy.AI that don't sound robotic
65 Min
Module 3 Quiz
4 Questions
4.1 SEO today: what changed with AI answers
80 Min
4.2 GEO: getting cited by ChatGPT, Gemini and Perplexity
85 Min
4.3 MamãoFy News as a blog with SEO/GEO
115 Min
4.4 Link Tracker: link in bio, UTM and a kit per network
65 Min
4.5 Measure and adjust: the 30-day cycle
80 Min
Module 4 Quiz
4 Questions
Final exam — J2 · Audience
10 Questions

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Official certificate

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